Analiza SWOT şi strategiile de dezvoltare a comerţului electronic

Abstract

SWOT analysis represents the most important managerial technique used for understanding the strategical position of an enterprise/organization. SWOT analysis starts with writing a list of current points: strong points, but weak points too, related to the situation of the enterprise/organization. The term SWOT itself, is an acronym that comes from the first letters, of four English words: Strenghts, Weeknesses, Opportunities and Threats.