DSpace Repository

Practica şi aspectele economice privind utilizarea mărcilor

Show simple item record

dc.contributor.author GOSPODINOV, T.
dc.date.accessioned 2019-03-01T09:11:22Z
dc.date.available 2019-03-01T09:11:22Z
dc.date.issued 2012
dc.identifier.citation GOSPODINOV, T. Practica şi aspectele economice privind utilizarea mărcilor. In: Meridian Ingineresc. 2012, nr. 1, pp. 88-92. ISSN 1683-853X. en_US
dc.identifier.issn 1683-853X
dc.identifier.uri http://repository.utm.md/handle/5014/735
dc.description.abstract În prezenta lucrare se dezvăluie rolul mărcii pentru identificarea serviciilor prestate şi produselor oferite de către fiecare întreprindere, tipurile de mărci şi parametrii acestora, funcţiile de bază pe care le îndeplinesc. De asemenea, se descriu avantajele utilizării mărcilor atât de către producători cât şi de consumatori, criteriile care trebuie să fie luate în consideraţie la alegerea unei mărci comerciale pentru asigurarea prosperităţii imaginii firmei şi metodele de protejare a acestora. en_US
dc.description.abstract This work reveals the role of the brand for identification of services and products offered by every company, the parameters and the types of brands, the functions which it ensures. Also there are described the main advantages of the usage of brands for both producer and customer, the criteria’s that must be taken in consideration during choosing of commercial brand for insurance of prosperity of company image and the methods of brand protection. en
dc.description.abstract Dans le présent document se révèle le rôle de la marque pour l’identification des services rendus et des produits offerts par chaque entreprise, les types de marques et leurs paramètres, les fonctions de base qu’elles assurent. Aussi, on décrit les avantages de l’utilisation des marques de commerce à la fois par les fabricants ainsi que les consommateurs, les critères qui doivent être prises en compte dans la sélection d’une marque pour assurer la prospérité de l’image de l’entreprise et les méthodes pour les protéger. fr
dc.description.abstract Эта работа показывает, роль бренда для идентификации товаров и услуг, предлагаемых каждой компанией, параметры и виды марок, функции, которые она обеспечивает. Также описаны основные преимущества использования марок для производителя и потребителя, критерии, которые должны быть приняты во внимание при выборе коммерческой марки для обеспечения процветания имиджа компании и способы ее защиты. ru
dc.language.iso ro en_US
dc.publisher Editura U.T.M. en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject brands en_US
dc.subject mărci comerciale en_US
dc.title Practica şi aspectele economice privind utilizarea mărcilor en_US
dc.title.alternative Practical and economic aspects of trademarks en_US
dc.title.alternative La pratique et les aspects économiques de l’utilisation des marques de commerce en_US
dc.title.alternative Практические и экономические аспекты товарных знаков en_US
dc.type Article en_US


Files in this item

The following license files are associated with this item:

This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

Search DSpace


Advanced Search

Browse

My Account