Green Marketing – challenges and opportunities

OGLINDA, Elvira

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dc.contributor.author	OGLINDA, Elvira
dc.date.accessioned	2021-07-05T08:01:45Z
dc.date.available	2021-07-05T08:01:45Z
dc.date.issued	2021
dc.identifier.citation	OGLINDA, Elvira. Green Marketing – challenges and opportunities. In: Conferinţa Tehnico-Ştiinţifică a Studenţilor, Masteranzilor şi Doctoranzilor, Universitatea Tehnică a Moldovei, 23-25 martie, 2021. Chişinău, 2021, vol. 2, pp. 706-709. ISBN 978-9975-45-699-9.	en_US
dc.identifier.isbn	978-9975-45-699-9
dc.identifier.uri	http://repository.utm.md/handle/5014/16517
dc.description.abstract	The article offers an overview on Green Marketing influence on the behavior of consumers in buying and choosing eco-products and efforts of businesses in designing and distributing products that will not harm the environment. Therefore, the main objective of ecomarketing is to promote its benefits and conveniences for the future generations and to improve awareness about green products and their effectiveness. Also, the following research reveals some issues and problems regarding the concept of environmental marketing in the view of the society and in terms of available resources.	en_US
dc.language.iso	en	en_US
dc.publisher	Universitatea Tehnică a Moldovei	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	eco-marketing	en_US
dc.subject	green products	en_US
dc.subject	consumers	en_US
dc.subject	eco-friendly	en_US
dc.subject	environment	en_US
dc.subject	awareness	en_US
dc.title	Green Marketing – challenges and opportunities	en_US
dc.type	Article	en_US