Express methodology for predicting the effectiveness of promotional activities for small businesses

dc.contributor.author	VINOKUROVA, Marina
dc.contributor.author	SOROCHINA, Serafima
dc.date.accessioned	2019-07-02T06:52:57Z
dc.date.available	2019-07-02T06:52:57Z
dc.date.issued	2018
dc.identifier.citation	VINOKUROVA, Marina, SOROCHINA, Serafima. Express methodology for predicting the effectiveness of promotional activities for small businesses. In: Telecomunicaţii, Electronică şi Informatică: proc. of the 6th intern. conf., May 24-27, 2018. Chişinău, 2018, pp. 415-417. ISBN 978-9975-45-540-4.	en_US
dc.identifier.isbn	978-9975-45-540-4
dc.identifier.uri	http://repository.utm.md/handle/5014/2880
dc.description.abstract	In this article the Express metodology for forecasting of promotional activities is recommended for use by the enterprises of small and micro business. This technique provides adequate and understandable indicators that SME’ entrepreneurs can focus on.	en_US
dc.language.iso	en	en_US
dc.publisher	Tehnica UTM	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	promotional activity	en_US
dc.subject	forecastings	en_US
dc.subject	small business	en_US
dc.subject	întreprinderi mici	en_US
dc.subject	activități promoționale	en_US
dc.subject	prognozare	en_US
dc.title	Express methodology for predicting the effectiveness of promotional activities for small businesses	en_US
dc.type	Article	en_US