Browsing 2012 by Author "PADURE, Natalia"

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  • IT vs. Marketing: Innovation through collaboration 
    PADURE, Natalia; BINZARI, Dumitrita (Tehnica UTM, 2012)
    In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: ...
  • Mobile marketing 
    PADURE, Natalia; PADURE, Dmitrii (Tehnica UTM, 2012)
    The paper is about the use of the IT world (web-pages, mobile phones, etc) as a way through which companies try to improve their business. The development of electronics and the companies’ interests to get more customers ...

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