Communication with typographic products through satire and humor

ADASCALIȚA, Lucia; CAZAC, Viorica

dc.contributor.author	ADASCALIȚA, Lucia
dc.contributor.author	CAZAC, Viorica
dc.date.accessioned	2022-02-11T15:07:34Z
dc.date.available	2022-02-11T15:07:34Z
dc.date.issued	2021
dc.identifier.citation	ADASCALIȚA, Lucia, CAZAC, Viorica. Communication with typographic products through satire and humor. In: Актуальні проблеми сучасного дизайну: збірник матеріалів III Міжнародної науково-практичної конференції, 22 квітня 2021, Київ, Україна, 2021, p. 9-12.	en_US
dc.identifier.uri	http://repository.utm.md/handle/5014/19346
dc.description.abstract	Humor and satire are formidable tools in capturing interest in various printing products and promoting them: advertising products, book editions, leaflets, labels, packaging, etc. in correlation with their predestination. The humorous approach to the graphic solution of typographic products can be diversified using various style figures and techniques: allegory, metaphor, zoomorphy, exaggeration of human physical features, anachronism, etc. In order to identify their effectiveness, a case study was conducted.	en_US
dc.language.iso	en	en_US
dc.publisher	Київський національний університет технологій та дизайну	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	printing products	en_US
dc.subject	typographic products	en_US
dc.subject	graphic solutions	en_US
dc.title	Communication with typographic products through satire and humor	en_US
dc.type	Article	en_US